Pure pulp, from my perspective. The writing was pedestrian, and characterization shallow and unbelievable. Dasein acted like a tantrumy toddler, Jenny was an early version of a manic pixie dreamgirl, and most of the rest of the characters were cardboard cutouts. Plus, I just never could get past the thought that the real threat, in this story, is the idea that people have no right to refuse to buy commercial products, or to reject their marketing efforts. Both the "market study" that Dasein was undertaking, and the reaction of a traveling salesman who had been unable to make sales in the valley struck me as exemplary of the evil sense of entitlement that corporations seem to feel they have to our collective dollar.